Page 10 - 2025 Communications Plan

roles &

r esponsibilites

The following job descriptions provide a top-line summary for each role listed in the organizational
chart. For the detailed job descriptions, please review the full descriptions in Section 5.

· Media & Communications Division Manager: Under general direction, plans, organizes,
manages, and evaluates the activities of the Division. This position oversees the City’s
Government Access Cable television channel, the City’s graphics section, and the City’s
website development/maintenance program, as well as servicing the audio/visual demands
of the City. This position also interprets, implements, and administers the provisions of
the City’s cable television franchise agreements. The Division establishes performance
requirements and professional development targets, while working with staff to maintain
a high-performance, customer service-oriented work environment. Assists in planning and
conducting significant City community outreach events.

· Public Information Officer: Under direction of the Media & Communications Division
Manager, this position plans, manages, and coordinates the City’s public information
programs; which include the programs of public relations, advertising, community relations
and government relations, both internally and externally; represent the City’s interests with
various government agencies and officials; act as the City’s spokesperson; write and edit City
publications; interact with citizens, elected officials, and other individuals and groups; work
with minimal supervision; and performs related duties as assigned. This position supervises
other personnel.

· Assistant Public Information Officer: Under general supervision from the Public Information
Officer, prepares public information in support of the City’s public information programs, to
include the programs of public relations, advertising, community relations, and government
relations, both internal and external marketing initiatives; writes and edits City publications
and performs related duties as assigned; and, is responsible for monitoring and maintaining
the City’s brand standards and all marketing activities in support of, and as they relate to,
the overall City brand and the branding within City departments.

· Graphics Supervisor: Under general supervision, performs a wide variety of complex
assignments in the design and production of printed publications, visual displays and web-
based presentations; designs and produces logos for publications; develops, and formats
print layouts; and, other related duties as assigned.

· Sr. Graphic Designer: Under general supervision, this position will assist in providing
graphic support to staff and perform basic design, layout, and illustrative work – including
preparing charts, diagrams, maps, typesetting, scanning, preparing digital artwork,
printing; office duties such as filing; and, a variety of assigned related tasks. This position
will also assist the Graphics Supervisor in providing general art direction and guidance to
the Graphic Designer.

· Graphic Designer: Under general supervision, this position will assist in providing graphic
support to staff and perform basic design, layout, illustrative work – including preparing
charts, diagrams, maps, typesetting, scanning, preparing digital artwork printing; office
duties such as filing; and, a variety of assigned related tasks.