Page 12 - 2025 Communications Plan

· SOFTWARE, APPS, & SUBSCRIPTIONS
o Adobe Creative Suite
· Premiere (video editing)
· After Effects (video effects and motion graphics)
· Photoshop (image editing)
· Lightroom (color balancing)
· Illustrator (vector image creation and editing)
· InDesign (publishing and layout)
o Wondershare UniConverter (video codec converter/downloader)
o Blackmagic Suite
· Web Presenter Setup (live stream controller)
· Video Assist (camera/video product controller)
· AtemController (switcher setup/control)
o DaVinci Resolve (video color correction)
o Xpression (graphics creation/controller for live broadcast)
o Microsoft Office 365 Suite (basic word processing, database, and presentation and communications software)
o HootSuite (social media platform aggregator)
o Constant Contact (mass email distribution platform)
o Jot Form
o Canto
o Canva
o Wix

· VENDORS AND CONSULTANTS o Print My Stuff
o RMG Communications o Print Moz
o tWrite o Monster Media

o Perry Photography o Displays 2 Go
o Lynde-Ordway o Planet R2
o Xerox o FastSigns

communication

c h a n n e l s

The City of Moreno Valley utilizes many common mass and social communication channels for its
messaging, as well as some proprietary internal and external channels that are owned and operated
by the City. Under the direction and discretion of the Media & Communications Division Manager and/
or Public Information Officer, the content is adapted or edited to fit the production requirements or
limitations of each channel. Below is a list of the City’s most commonly used communication channels.

Literature, flyers, and other printed collateral approved by the Media & Communications Division may
be displayed in the City Hall lobby and other City-owned or operated facilities as directed by General
Management Procedures AP 2.03.

· BROADCAST · SOCIAL MEDIA
o Facebook Live o Facebook
o MV3 (Cable Access) o Instagram
o YouTube TV o LinkedIn (curated and managed by BERC and HR)