Page 15 - 2025 Communications Plan

brand

standar ds

The staff of the Media & Communications Division are the stewards and protectors of the City’s branding
and communication standards. Anything created by the City for public audiences must consistently
adhere to the standards and guidelines that are determined by the Division under the supervision
of the Media & Communications Division Manager, with discretionary input from the City Manager’s
Office. This is done to maintain a unified and consistent presentation and communication style to each
of our audiences, regardless of whether they are internal, external, or both.

Items and content that are maintained include:

· City logos · Music and audio standards
· Color pallettes · Official city seal
· Departmental logos · Photographic style and quality
· Fonts and typefaces · Writing style standards
· Graphic design and layout standards · Videography style and quality

The City’s rules, regulations, and policies for intellectual property (i.e., logo, seal, etc.), are available in
the City’s approved Emblem Policy (General Management Policy 2.01)

Artificial Intelligence (AI) and related Apps (i.e., Chat GPT) may be used at the discretion of the Media
& Communications Division for purposes of enhancing production quality of deliverables as needed, or
to provide generative ideas or inspiration only. More information on the City AI policies can be found
in Management Policy 7.02.

metrics

& analytics

In the day-to-day production of all of its services and deliverables, the Media & Communications
Division is held accountable for the responsible use of taxpayer funds. Our goal is to produce the
highest quality work, garnering effective results within a highly budget-conscious environment.

As such, to the extent possible, we are driven by key performance indicators aligned with our strategic
goals, and the accompanying metrics and analytics that provide continuous feedback on the efficacy of
our production and work efforts.

Metrics Include:

· Audience growth · Followers per social media platform (qty)
· Broadcast viewership · Platform and channel effectiveness
· Competitive analysis (i.e., Instagram vs Facebook Performance, or MV3
· Demographics vs FB Live, etc.)
· Engagement metrics · Trends
(likes, comments, shares, tone, etc.)