Page 19 - 2025 Communications Plan

NEWS RELEASE

flow chart

INITIATION PRODUCTION QA/QC
APPROVAL GREEN LIGHT GRAPHICS CM QUOTES COPYWRITING APIO confirms
RQR acquires RQR submits PIO submits PIO drafts PIO drafts release links, dates,
approval from request to PIO graphics/image quote(s) per grammar, format.
DM and/or CMO via Comms request to GD policy MCDM approval
Request Form. (1-2 day Requestor
Includes content turnaround) review/approval
RQR drafts and information RQR APIO Sends CC
test for
Council email for drafting review/approval PIO/MCDM
announcement purposes. MCDM (optional) CMO & MCDM approval
and shares to review/approval approval
ECO’s via BCC
email per policy CMO
GD sends review/approval APIO translates
graphics to to ESP (24 hr
RQR sends PIO/APIO turnaround) PUBLISHING
announcement CM
to CMO review/approval
PIO/APIO builds APIO finalizes
draft in CC and schedules
release in CC

release
distributed via CC

Webmaster
uploads to
MoVal.org

STANDARD TURNAROUND TIME: 1 WEEK
KEY

APIO: Assistant Public Information Officer CMO: City Manager’s Office MCDM: Media & Communications Division Manager
CC: Constant Contact ESP: Spanish Language PIO: Public Information Officer
CM: Councilmember GD: Graphic Designer RQR: Requestor