Page 24 - 2025 Communications Plan

social media post

p r o c e s s d i a g r a m

The City’s social media strategy, calendar, and content are managed by the Media & Communications
Division, under the supervision of the Media & Communications Division Manager and executed by the
Public Information Officer. The Media & Communications Division is also responsible for determining
the appropriate social media platforms, versioning of content, scale, and timing and frequency of each
post and/or campaign to align with marketing and communication best practices as determined by
industry standards, trends, or recommendations.

The Media & Communications Division will post content as applicable to the City of Moreno Valley’s
programs, services, initiatives, and events from our Official City partners including safety partners and
regional government agencies, the County of Riverside including the County’s Emergency Management
Department, and the County only, subject to approval from the Media & Communications Division
Manager with concurrence from the Public Information Officer.

Community based organizations, sub-grantees, and non-profits we can re-share or post their items on
my MoVal at the discretion of the Media & Communications Division Manager. We do not post regional
elected officials’ materials and are not subject to one council member’s request to post on social media.
Council discretionary funds expenditures do not constitute a partnership.

The Media & Communications team may re-share social media content provided by community-based
organizations, subgrantees, partners, and non-profits that specifically pertain to the City of Moreno
Valley. Re-shared content is at the discretion of the Media & Communications Division Manager.

The City has a strong interest in managing its communication, messaging, reputation, image, and
identity through social media. The Social Media Administrative Procedure (AP 7.06) outlines the
approved processes and how they protect these interests in the context of social media.