Page 29 - 2025 Communications Plan

PROMOTIONAL VIDEO

flow chart

REQUEST INITIATION SCRIPT VIDEO PUBLISHING

RQR receives DM MCDM reviews AVT drafts copy AVT shoots video AVT sends
and CM approval. and approves for video footage and approved video
request and collects stock to WC and PIO
assigns to AVT. footage and
RQR submits PIO reviews Copy graphics from
request via Media GD WC publishes
Request Form. video on City
website
SME review (if AVT builds first
needed) draft of video
PIO posts to
social media per
AVT sends draft promotional
MCDM to MCDM and schedule
review/approval
PIO for approval
CMO & MCDM MCDM send to
review/approval RQR for approval
(if needed) if needed

Voiceover MCDM sends
recorded approved draft to
CMO and CM for
approval

STANDARD TURNAROUND TIME: 1 MONTH
KEY

AVT: Audio Visual Technician GD: Graphic Designer SME: Subject Matter Expert
CM: Councilmember MCDM: Media & Communications Division Manager WC: Web Coordniator
CMO: City Manager’s Office PIO: Public Information Officer
DM: Division Manager RQR: Requestor