Page 27 - 2025 Communications Plan
P. 27

MOVAL NOW

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                   INITIATION                SCRIPT                 VIDEO              PUBLISHING

                    MCDM reviews            AVT drafts copy        AVT shoots video       AVT sends
                    calendar and            for video              with Mayor             approved video
                    shares proposed                                                       to WC and PIO
                    topics to CMO
                    and CM for              PIO Reviews            AVT collects
                    approval                Copy                   stock footage          WC publishes
                                                                   and graphics           video on
                                                                   from GD                MoVal.org
                    MCDM shares             SME review (if                                website
                    topics with Mayor       needed)
                    for final approval                              AVT builds first
                                                                   draft of video         PIO posts to
                                            CMO & MCDM                                    social media on
                                            review/approval                               1st of month
                                                                   AVT sends draft
                                                                   to MCDM and
                                            Mayor                  PIO for approval
                                            review/approval
                                                                   MCDM sends
                                                                   approved draft to
                                                                   CMO and CM for
                                                                   approval

                                                                   MCDM sends
                                                                   approved draft to
                                                                   Mayor for
                                                                   approval











                                  STANDARD TURNAROUND TIME: 1 MONTH
                                                            KEY


                  AVT: Audio Visual Technician          GD: Graphic Designer               SME: Subject Matter Expert
                    CM: Councilmember         MCDM: Media & Communications Division Manager   WC: Web Coordniator
                  CMO: City Manager’s Office          PIO: Public Information Officer
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