Page 33 - 2025 Communications Plan

ongoing & annual

p r o j e c t s

The Media & Communications Division manages the production of assets and deliverables for
several ongoing and annual projects and events. While not all-inclusive, the list below encompasses
many significant projects for which the team applies its time and efforts on a seasonal, scheduled,
or daily basis:

1. Website Updates: The Media & Communications Division is responsible for the daily coding,
securing, copyrighting, graphic design, and video production for the City’s public websites.
Websites are posted promptly to comply with all legal posting requirements, assuming requests
are received in advance. By request, the City’s Website Coordinator may create test or draft
websites as needed. Copy and content requests for the City’s public-facing webpage must be
sent free of errors and in final draft form. Requests must be reviewed and approved by the
requester’s Division Manager. The submitter must review all completed requests for accuracy
and functionality.

2. Social Media: The Media & Communications Division produces all social media content to
update the City’s multiple social media platforms, which include Instagram, Facebook, YouTube,
X (Twitter), and NextDoor. The City of Moreno Valley exclusively uses one official social media
site on each platform to avoid message dilution, prevent audience bifurcation, and maximize
the reach of promotional and informational campaigns.

3. News & Press Releases: The City’s Public Information Officer drafts news/press release content,
drafts quotes for elected officials and City staff as needed, writes copy, and coordinates graphics,
photographs, and website links embedded within the release. The City Manager’s Office must
approve all news releases before project initiation. Quotes from City Councilmembers must be
approved by said Councilmember.

4. Remarks, Speeches & Talking Points: Moreno Valley’s Public Information Officer is responsible
for drafting remarks for the Mayor, City Councilmembers, and City Staff as needed. Depending
on the speaking engagement and preferences of the speaker, remarks may be fully scripted,
outlined, or simple bullet points of information. The City Manager’s Office approves remarks,
speeches, and talking points prior to approval from an elected official.

5. Scripts: Scripts for City videos are drafted by the Media & Communications Division Manager
or the Public Information Officer and approved by the City Manager’s Office prior to release.

6. Moreno Valley At Work: Moreno Valley at Work is the City’s weekly summary of good news.
The newsletter features resident-focused content and promotions. Articles in Moreno Valley
at Work are limited to featuring important City events, ribbon cuttings, programs, services,
projects, resources, initiatives, and accomplishments. Moreno Valley’s Public Information Officer
drafts articles, which the City Manager’s Office approves.

7. Mayor’s Message: Each week, Moreno Valley’s directly elected Mayor releases a pre-approved
email message to the community. The Public Information Officer proposes topics for the Mayor’s
Weekly Message, which are approved by the City Manager’s Office and the elected Mayor
before publication.