Page 38 - 2025 Communications Plan

9. Emergency Notification System Enhancements: The Media & Communications Division will set
up an account with graphical templates, style guides, and layout options for use by selected City
Staff, as determined by the Media & Communications Division, for use during situations that
require urgent updates and information to be distributed across our various communications
channels, including the City’s emergency alert system.

10. Enhanced Internship Program: The Media & Communications Division will develop an enhanced
and expanded internship program that provides hands-on educational opportunities for college
students or entry-level employees to gain vital industry experience and related skills. Both paid
and credit-based internships will be explored as space is available.

11. City Reputation Tracking: The Public Information Officer will implement a more thorough
process for proactively scouring the web and social media to monitor any mentions of the City,
elected officials, etc. on public forums and media channels, and will act/react with internal alerts
and appropriate follow-up communications as needed. This may include the use of artificial
intelligence and information-gathering software.

12. Media & Communications Training Platform: The Media & Communications Division will develop
and implement a new and modern program for training new Division employees and educating
other City staff on Media & Communications policies, procedures, tools, and resources.

13. A.I. Implementation & Training: The Media & Communications Division will further investigate
the various ways in which A.I. may assist team members in increasing individual and collective
efficiencies and effectiveness in their daily activities, including video creation, graphics,
copywriting, and proofreading.

14. In-House Website Updates: Website operations and updates will be moved in-house with the
addition of a Website Coordinator position to maximize operational efficiency and regain City
control of content publication and timelines.

15. ADA Website Implementation: The Website Coordinator will perform an in-depth evaluation
and analysis of the City’s website, Americans with Disabilities Act (ADA) requirements, and
develop a plan to correct any outstanding issues to ensure compliance.

16. Cloud Photo Storage: The Media & Communications Division will establish and maintain an
online photo account for the City, so that City staff and elected officials can access and download
photographs via link sharing.

17. Digital Asset Management Platform: The Website Coordinator and the Graphics Supervisor
will explore implementing a cloud-based Digital Asset Management (DAM) platform to better
catalog, maintain, and utilize the City’s vast and ever-growing library of photos, videos,
documents, and copy-related assets.

18. Media & Communications Equipment, Devices, and Hard Asset Inventory Management: The
Media & Communications Division will develop a plan and methodology for maintaining an
accurate inventory of key production equipment, electronic devices, and other hard assets that
are stored in the Media & Communications warehouse (items include: cameras, props, monitors,
lighting, etc.).