Page 41 - 2025 Communications Plan

Logo: The logo is rich, memorable, and commands attention. The icon embodies fortitude,
individualism, and strength. The translation for Moreno Valley is that this logo signifies a city
attaining positive growth. Yet nature still prevails in Moreno Valley and the brand reflects the
open space of the community as a place to feel comfortable and safe. The bird represents beauty,
soaring, and endless possibilities.

The Brand Tag Line: The brand tag line, “Where Dreams Soar” creates a welcoming environment
that is exciting and promises opportunities for success. Moreno Valley is one of the fastest-growing
cities in California, yet remains safe and offers an excellent quality of life. The new brand reflects
beauty, a maturing city rich in diversity, and sincere warmth. Moreno Valley is well established, yet
there is an excitement of embarking on a new progressive era.

City Emblem: The City Seal (also known as the City Emblem) remains the official symbol of the
City. It will continue in its use as part of the City of Moreno Valley’s branding. It is used on City
Council documents and on correspondence where the city logo would be inappropriate. It should
also be used on standard plans, exterior signage, and official building plaques.