Page 37 - 2025 Communications Plan

future projects &

i n i t i t a v e s

During the 2025/2026 fiscal year and beyond, the Media & Communications Division will be focused
on several new projects and initiatives aimed at increasing operational efficiencies, improving
effectiveness, and better serving our audiences. The major projects and initiatives that are planned
include the following:

1. Full Bilingual Translations of Media & Communications Content: The Media & Communications
Division will enhance bilingual communications across all appropriate channels to meet the
needs of the local English- and Spanish-speaking communities. This will include bilingual social
media posts, signage, and digital and printed publications.

2. Grow Moreno Valley’s Social Media Audience and Engagement Metrics: The Public
Information Officer will develop strategies and implement tactics that promote organic growth
in the quantity of our followers and positive engagement metrics on the City’s social media
platforms.

3. Mo & Val AI Assistants Campaign: The Media & Communications Division will develop and
execute a campaign to promote the Mo & Val A.I. website assistants to encourage users to
utilize the resource for more efficient access to information and self-help in problem-solving.

4. City “Who to Contact” Campaign: The Media & Communications Division will develop and
execute an educational campaign that educates the public on who to contact for various support,
information, or other needs. The campaign’s goal is to directly connect Moreno Valley residents
and businesses to the appropriate City department or staff member through the utilization of
software, artificial intelligence, city directories, email distribution, mobile applications, website,
and social media.

5. GoGov Marketing Campaign: The Media & Communications Division will develop a marketing
plan and campaign for the launch of GoGov, the City’s new self-service app. GoGov makes
local government more accessible for residents, staff, and elected officials. GoGov specializes
in providing code enforcement alerts, notifications, online permitting, licensing, and other city
service requests.

6. Upgrade MV3 Control Room: Using accumulated replacement funds, the Media &
Communications Division will upgrade equipment to modernize the City’s cable television control
room. The control room equipment has been in service for over a decade and is becoming
incompatible with contemporary software, equipment, and technological advancements.

7. Public Safety Videos: The Media & Communications Division will create an updated and
expanded library of short-form videos and supporting content promoting public safety in
Moreno Valley.

8. Disaster Communications: The Public Information Officer will oversee the creation of pre-
written content and ready-made templates (news releases, social media posts, website copy,
accompanying graphics, etc.), anticipating potential communication needs during emergency
and crisis communication scenarios.