Page 34 - 2025 Communications Plan

8. Media Relations: The Public Information Officer is responsible for establishing and maintaining
relationships with local and regional media outlets, responding to press inquiries, and arranging
interviews with City Councilmembers through the Office of the Mayor and City Council/City
Clerk in accordance with City ordinances, polices, and procedures. The Public Information
Officer also serves as the primary point of contact and liaison between the media, elected
officials, and City staff as needed.

9. MV3 Channel Operations: The Media & Communications Division is responsible for daily content,
production, and operations of the City’s cable television channel. MV3 (formerly MVTV-3) is
broadcast and distributed on multiple platforms.

10. City Video Servers: The Media & Communications Division is responsible for archiving video
content on appropriate cloud and on-site storage, including the City’s multiple local servers and
online platforms.

11. State of the City: Every year, the City of Moreno Valley hosts the State of the City event, which
features Moreno Valley’s directly elected Mayor and City Councilmembers delivering remarks
regarding the City’s accomplishments, challenges, and long-term plans. This long-standing
tradition welcomes hundreds of residents, business leaders, officials, local dignitaries, and
community stakeholders. The City Council Ad Hoc Committee for this event will consist of the
Mayor and the Mayor Pro Tem to outline the event’s activities. The Media & Communications
Division produces the event and all associated remarks, videos, graphics, and creative content.
The City Manager’s Office coordinates State of the City event logistics.

12. Telephone Town Hall (TTH) Meeting: Instead of asking residents to attend a meeting after a
long day of work and family commitments, Moreno Valley produces a special telephone town
hall meeting directly broadcasting live, to their living rooms, cars or wherever they happen
to be, making it easier for residents to hear about what is going on in Moreno Valley, ask
questions, and air concerns. Presented in a talk-radio format, residents can ask questions live
during the call or listen to the conversation. The TTH is broadcast simultaneously in English and
Spanish. Participants can listen to the call and ask questions in either language, with responses
also provided accordingly. Moreno Valley’s directly elected Mayor hosts the meeting, which the
Media & Communications Division produces and facilitates in real-time. The City’s Executive
Team may be on hand to provide answers and clarifications as needed. Telephone Town Hall
Meetings require significant resources and occur only once per fiscal year.

13. City Council Community Engagement Events: Each City Councilmember can host Community
Engagement events in their respective Council Districts, with graphic design support provided
by City Staff, subject to budget availability for materials.

14. City Manager’s Annual Report: The City Manager’s Annual Report provides departmental
metrics and highlights demonstrating the scope of the City’s efforts each year. The City’s Graphic
Designers are responsible for the layout and production of the publication. The City Manager’s
Office will provide the final draft content no later than January for a February release.

15. City Marketing & Tourism: The Media & Communications Division creates promotional assets
and collateral materials to market the City of Moreno Valley to various audiences, including
investors, developers, new residents, and tourists.

16. Soaring Activity Guide: The Parks & Community Services Department distributes the City’s tri-
annual recreational activity and resource guide to Moreno Valley households, businesses, and