Page 13 - 2025 Communications Plan

o NextDoor o Digital signage at City facilities
o TikTok (pending) o Dynamic messaging system
o X (Twitter)
o YouTube · PRINT
o Community bulletin board o Banners
(Review General Management Policy 2.04 for restrictions and o Flyers
more information) o Magazines
o Signage
· DIGITAL SIGNAGE o Brochures
o Civic Center marquee
(Intersection of Alessandro Blvd. and Frederick St.)

primary

audienc e

The Media & Communications Division is responsible for the creation, curation, and distribution of City
communications with a wide variety of internal and external audiences. Under the direction and discretion
of the Media & Communications Division Manager and/or Public Information Officer, and with input as
needed from City staff or external consultants, the content and messaging are customized to fit the
needs and preferences of each audience. Reasonable efforts are made to accommodate differences
in language, accessibility, technological proficiency, and cultural diversity, as well as age, gender, and
levels of comprehension. Communication efforts are designed to be as inclusive as possible, but may
be limited in scope, range, or variety of execution based on departmental resources and capabilities.

Below is a list of the City’s primary audiences (please note that this list is not all-inclusive and is presented
for explanatory purposes only).

· Residents
· Moreno Valley business owners and operators
· Chamber of commerce
· Developers
· Government entities, associations, and agencies (local, state, federal)
· Government employees (local, state, federal)
· City employees (current, past, and potential)
· Vendors, contractors, and consultants
· Media local and national)
· Military – active, veterans, and family
· Moreno Valley seniors
· Moreno Valley youth (teens and under)
· Moreno Valley visitors (tourists, travelers, and commuters)
· Educational institutions and personnel
· First responders
· Investors
· Volunteers
· Disabled/ADA
· Homeless/unhoused
· ESL community
· Social and mass media audiences (residents)
· Social and mass media audiences (non-residents)