Page 7 - 2025 Communications Plan

· Objective: Constant improvement of all media production processes through annualized
content planning, proactive outreach to City staff to understand priorities and determine
needs, and optimization of all workflow tools and processes.

· Objective: Develop, publish, and adhere to all department-related policies and procedures
with regard to requests, workflow, approvals, and dissemination.

GOAL: ALIGN WITH THE STRATEGIC PRIORITIES OF THE CITY COUNCIL

· Objective: Develop, design, and execute all deliverables to complement, move forward, and
support the priorities and objectives listed in the Momentum MoVal Strategic Plan and the
City Council’s Goals:

MOMENTUM MOVAL STRATEGIC GOALS

1. Economic Development
2. Public Safety
3. Library
4. Infrastructure
5. Beautification, Community Engagement, and Quality of Life
6. Youth Programs

CITY COUNCIL GOALS

1. Advocacy: Develop cooperative intergovernmental relationships and be a forceful advocate of City
policies, objectives, and goals to appropriate external governments, agencies, and corporations.

2. Revenue Diversification and Preservation: Develop a variety of City revenue sources and
policies to create a stable revenue base and fiscal policies to support essential City services,
regardless of economic climate.

3. Public Safety: Provide a safe and secure environment for people and property in the
community, control the number and severity of fire and hazardous material incidents,
and provide protection for citizens who live, work, and visit the City of Moreno Valley.

4. Public Facilities and Capital Projects: Ensure that needed public facilities, roadway
improvements, and other infrastructure improvements are constructed and maintained.

5. Positive Environment: Create a positive environment for the development of Moreno
Valley’s future.

6. Community Image, Neighborhood Pride, and Cleanliness: Promote a sense of community
pride and foster an excellent image about our City by developing and executing programs
which will result in quality development, enhanced neighborhood preservation efforts,
including home rehabilitation and neighborhood restoration.

· Objective: Develop, design, and execute all deliverables to complement, move forward, and
support the priorities and objectives listed in the various department/divisions and others
within the employ of the City.