Page 6 - 2025 Communications Plan

goals and

objectives

The Media & Communications Division’s vision, mission, and strategic priorities will guide staff efforts.
The Division’s goals and objectives align with the City’s, supporting the strategic and operational
priorities that move Moreno Valley forward as a municipality, while serving the community at the
highest possible level. The commitment to these strategies and principles will help the Division
achieve the following goals and objectives:

GOAL: DELIVER EXCEPTIONAL SERVICE & MEET CUSTOMER CARE STANDARDS

· Objective: On-time delivery of assets, content, and other deliverables to our constituents
for all City events, programs, and initiatives.

· Objective: Meet or exceed City-mandated response time minimums for all internal/external
communication expectations and requirements.

· Objective: Produce content, assets, and deliverables that meet or exceed the objectives of
the campaign or customer need (attendance, viewership, registration/enrollment, etc.).

GOAL: OPTIMIZE COMMUNICATION ACROSS ALL CHANNELS

· Objective: Increase customization of messaging to fit various audiences by adjusting for:
- Language barriers
- Communication styles/standards
- Age/education/comprehension levels

· Objective: Enhance efficiency and effectiveness of all City communication channels. Regularly
monitor key metrics and data analyses that drive future content creation, media placement,
and messaging strategies.

· Objective: Increase engagement and participation in City events, initiatives, programs, or
services. Optimize our communication efforts to grow event attendance, build awareness,
and improve the City’s reputation year over year.

GOAL: MAXIMIZE OPERATIONAL EFFICIENCY, TRANSPARENCY, AND CONSISTENCY

· Objective: Annual review of performance indicators (attendance, views, subscribers, and
delivery rates) to ensure that the Division and individual staff use the best tools and resources
to execute their assignments and responsibilities in the most effective and efficient manner
possible. Identify and rectify any deficiencies in terms of resources, training, or staffing
needed to accomplish City communication-related priorities.