Page 5 - 2025 Communications Plan

strategic

priorities

The staff members of the City of Moreno Valley’s Media & Communications Division are the stewards
of the City’s brand, its public identity, communication channels, and messaging. The inherent
responsibility of the Media & Communications Division is to operate with the highest levels of
professionalism and consistency in all matters of content creation. The Media & Communications
Division establishes the voice and personality of City messaging. The Division is the architect of
the communication infrastructure, which serves Moreno Valley’s local government, the general
public, and community stakeholders. This is a profoundly important responsibility. Messaging must
be concise. Content must be effective and accessible. Communication channels must be efficient.
Service must be exemplary. The Media & Communications Division must operate with unwavering
ethical standards. These expectations are non-negotiable, and the staff must strive to meet these
responsibilities through the relentless pursuit of the following priorities:

1. Providing transparent communications
2. Utilizing taxpayer dollars efficiently and responsibly

3. Complying with City, state, and federal laws, communication mandates, policies, and
procedures

4. Crafting timely, clear, and effective messaging
5. Producing superior quality content across all media channels

6. Innovatively designing creative works with a focus on constant improvement
7. Seeking accuracy, consistency, and effectiveness

8. Delivering prompt, professional, and courteous customer service
9. Building, maintaining, and strengthening Moreno Valley’s brand and reputation

10. Promoting diversity, equity, and inclusivity in all communication efforts
11. Fostering strong local media relations

12. Increasing civic engagement and resident participation in City activities, events, programs,
and services

13. Leading strategic campaigns on key City priorities and initiatives
14. Maintaining strong relationships with City partners, vendors, and agencies

15. Recruiting, training, and retaining talented, high-quality team members